CBS, Norwalk extend bus advertising deal

NORWALK - The city of Norwalk extended its deal with CBS Outdoor last week, allowing CBS to continue selling advertising on Norwalk Transit buses.Under terms of the deal, Norwalk will receive 40 percent of CBS's monthly advertising revenue. Using last year's sales figures, Norwalk expects to receive about $21,000 per year. The deal was agreed to in principal last month but City Council members pushed for a higher percentage or $25,000 in guaranteed income. CBS declined. James C. Parker, Norwalk's director of transportation, said the city is looking at ways to increase advertising space on Norwalk buses. If that doesn't increase revenue, the city will re-bid the contract, he said. The contract extension with CBS expires Sept. 30, 2013.

********** Published: October 25, 2012 - Volume 11 - Issue 28