Don't let recession stifle your dreams

DOWNEY - Most people get up in the morning, grab some coffee and head out to a job where they work for peanuts, work hard, and work for someone else. Many people wonder if they worked just as hard for themselves, if they could make as much money and maintain a living.The truth is, according to Maria Simone, author of "Passion 2 Prosperity," from BookSurge, most people can make far more working for themselves. And they can do it, even in a down economy - even in a recession. Her foundations for a strong entrepreneurial business apply even to the wage slaves and hourly workers who think they don't have what it takes to succeed: Start with Your Passion - The French writer Francoise de Motteville once wrote, "The true way to render ourselves happy is to love our work and find in it our pleasure." Those words ring true with any entrepreneurial enterprise, because if you start with an occupation or vocation that drives our passion, then you'll never have to worry about losing interest. Have a Vision - Visualizing your business, from what you want to do, how you'll do it, how you'll market it and how you'll appeal to your customers and clients is the first step. Most new businesses start and fail quickly not because of a lack of market opportunity, but because of a lack of vision. Make Millions Serving Millions - Find a way to bring your company to the masses, so that you aren't serving just a few people, but a whole lot of people. If you do something you love, and do it to help a lot of people, it's virtually impossible to fail. Multiple Income Lifestyle - Many entrepreneurs choose one idea and market it one way. In reality, the same idea or concept can be sold many ways and many times. The film industry makes its money by making a movie once, and then selling it many times (box office, DVD, first-run broadcast, premium cable, pay-per-view, basic cable, syndication and product licensing). Be Creative - One of the main secrets to success in business is being able to package and promote what you do in unique and creative ways. Think three-dimensionally, and approach how to market yourself in ways that separate you from your competition and emphasize your unique selling proposition. No Fear - There isn't a single decision you can make in your personal or professional life that is based on fear and anxiety. If you plan well, do what you love, and market yourself creatively, there is no reason you shouldn't believe in yourself. Make decisions based on strategy and accentuating the positive. ********** Published: January 30, 2009 - Volume 7 - Issue 41