DOWNEY — The Downey Chamber of Commerce has introduced a new logo and redesigned newsletter for 2019.
The new logo features different variations of blue and green. The blue is meant to convey “trustworthiness, stability, wisdom, confidence and endless possibilities,” while the green represents “growth and renewal,” chamber officials said.
“Overall, the more modern colors, the roundness of the logo, and clean font express a more friendly and inviting brand that appeals to a younger audience, while still celebrating the strength of the city’s history,” said Sheila Tetangco-Bartolone, senior marketing director at Financial Partners Credit Union and a Downey Chamber board member.
The logo was commissioned by visual artist Ronald Katagiri.
“With the explosive commercial growth in Downey in the past decade, the Chamber has had to adapt and progress along with it,” the Chamber board said in a statement. “This not only meant a more diverse Board of Directors, but also… an openness to listen to new ideas about the way the Chamber works in partnership with the city.
“For these reasons, we as the Board of Directors felt that it was time to fine-tune our brand to match with our new environment.”
The Chamber also announced a new mission statement, which reads:
“We are committed to promoting and meeting the needs of our members to create the best community in which to live, work, and do business, while providing leadership for the advancement of economic vitality by building relationships with city representatives to benefit all businesses within Downey.”
The Chamber began publication of a monthly newsletter, Downey Business, in the early 1980s, said Michael Calvert, executive director of the Chamber. Production of the newsletter was outsourced to The Downey Patriot in 2014, which also handles its ad sales.
“The partnership with the Patriot allows the paper to move from a hand-out type of publication to now being read by over 25,000 households in Downey,” said Calvert. “I also want to thank the Patriot staff for all of the professional advice that went into the making our new and improved publication.”