DOWNEY — Financial Partners Credit Union, serving more than 80,000 members in California, unveiled an updated brand icon and logo to reflect the 80-years strong credit union’s commitment to its brand promise of helping members achieve their financial goals through innovation and collaboration.
Redesigned by Los Angeles-based Simon & Associates, the new Financial Partners Credit Union logo features a new interpretation of the familiar “happy member” icon with its arm raised in triumph and leaning forward.
The edges are very precise, speaking to the credit union’s focus on excellence. The color palette is richer and more vibrant to reflect the passion the organization has for helping members achieve their financial goals.
“Our new logo is more than a rebrand – it’s a commitment to our brand promise and to our members,” said Nader Moghaddam, president and CEO of Financial Partners Credit Union. “I love that it clearly relays our three internal pillars of Clarity, Capability and Motivation. When those three things come together, excellence occurs. We combine these foundations of excellence to help our members achieve their financial well-being. Simply put, we wanted the logo and the brand to better reflect who we are - a forward leaning organization with a passion for providing hardworking Californians with a better way to bank.”
Always on the leading edge of technology to develop better tools for members, Financial Partners was one of the first credit unions to launch mobile deposit and was among the first west coast financial institutions to adopt a centralized teller system.
With a focus on making the lending process frictionless, the Credit Union recently launched a digital mortgage application which allows members to apply for a home loan in as little as eight minutes.
“We have focused on being a true partner to our members for over 80 years,” added Moghaddam. “We are dedicated to helping them reach financial success.”